The Berber craft specialists in Morocco are an indigenous people of North Africa, proud and independent and have their own language and culture. The name of the tribe was attributed to him by the Romans of antiquity, who regarded the inhabitants as barbarians.

The Berbers inhabit the territories between Egypt and Senegal and between the Mediterranean and the southern periphery of the Sahara. According to the calculations, they are approx. 10 millions. Their name was invented by the Romans in antiquity, who called these barbarian indigenous people incapable of speaking Latin (the Latin barbarus will evolve in time to its present form: Berber). Only the persons concerned designate themselves as Imazighen - free men. Even today, their origin remains a mystery, but according to the most common thesis, they come from the Middle East. The doubts are all the more justified as the face of the Berbers of Morocco, the most Berber of the countries of North Africa, is particularly varied. There are people with blue eyes and blond hair (Fes), small Berbers with narrow eyes in the vicinity of Agadir or black Berbers in the south.

Dispersed at the geographical level, the Berbers are recognized only by their language. The written language survives through a relic that is the tifinagh alphabet still present in the central Sahara in the form of Tuareg. There are four dialects: taselhit (west of the High Atlas), ilhas (west of the High Atlas), zanata (northwestern Middle Atlas) and tariffat (Rif mountains).

The Berber community consists of many small groups of a democratic character. The people are organized into tribal pyramids based on the principle of kinship. At the head of the family there is the father who, however, fully respects the advice of the mother. Then, the most important family functions fall to the eldest son and the eldest daughter who, if necessary, replace the parents.

Most of the Berbers are shepherds and move in season with their flocks. But there are also some who are good craftsmen, adorning their products with characteristic patterns: straight lines and geometric figures, such as diamonds, rectangles and polygons. The daily Berbers testify many borrowed from other cultures. Thus the art of cultivating the land was learned from the Carthaginians (they were the first to cultivate almonds and pomegranates), commercial thought was borrowed from the Phoenicians, the model of building houses and the Julian calendar were of Romanesque origin and the manner of draping the cloth with the aid of clasps came from the Greeks.
The dress of the Berbers underlines the difference between them and the Arabs: it is richer, more colored and decorated with a greater quantity of heavy jewels in silver and semi-precious stones. It is to his clothes and babouche that one defines the age of a Berber as well as its social position and its marital status. But the Berbers are the only ones to understand this symbolic being based, most often, on the colors or the type of hairstyle. The Berber women put on their beautiful clothes and rich jewels on the occasion of the various festivals held in the spring and during the summer, when the moments of joy follow the hours of hard work in the fields. The most famous Berber festivities are the Almond Festival in Tafraout, the Cherry Festival in Sefrou, the Feast of the dates in Arfoud, the Feast of the roses in El Kelaâ M'Gouna and the Engagement Festival, nicknamed nuptial fair in lmilchil .